Reebok CrossFit Digital Transformation
To a successful CrossFit Gym a website is more than just a showpiece. It’s a functional piece of their everyday operations. People come to the site to get work outs, schedules and to connect with the CrossFit community.
The challenge for RhinoCo and their 5 nationwide CrossFit Boxes was to build a website that was functional enough to serve the needs of their members yet easy enough for their coaching staff to manage its content.
We delivered a best of both worlds solution by addressing operational needs and the online user experience their members were seeking. All wrapped up in a stunningly visual user interface and powered by an easy to manage content management system.
The end result was a spike in online membership sign-ups, the convenience of a scalable website and the flexibility of a content management system that took their staff just a few hours to master.
- Online Conversion Strategy
- Information Architecture
- User Experience Design
- User Interface Design
- Custom CMS Implementation
- Custom Back End Development